Warner Bros. Studio Tour - The Making of Harry Potter, London
A game-changer for visitor retail, the shops at the Warner Bros. Studio Tour stand tall next to the amazing film sets at the heart of the phenomenally popular attraction. The main shop was named one of the world’s 10 best toy stores by Retail Week in 2014, which said the store ‘leverages the excitement and storytelling of the studio experience whilst managing to present the retail offer in a themed but stylish way’.
Warner Bros. Studio Tour, Burbank, L.A.
Warner Bros. Studio Tour Hollywood brings visitors up close to the sets and soundstages where the magic of Hollywood is made – so it was fitting that the Studio Store be designed to continue the theme. Refreshments can be ordered in Central Perk a fully operational café based on the famous meeting place from sitcom Friends. Visitors enter through the life sized replica café frontage and can enjoy a cappuccino on the sofa just like Rachel and Ross. The store retails a collection of merchandise based on the famous films and TV shows created at Burbank such as Batman, Superman and the Big Bang Theory. We brought the products to life by creating an authentic environment from studio scaffolding, stage lighting and iconic props and sets creating a seamless extension to the overall visitor experience.
Lumsden creates retail environments for the world’s most admired museums and galleries, hot ticket visitor and cultural attractions, and unique retailers of all sizes and budgets.
Working with our clients, we design bespoke stores tailored to their brand and its environment, to their customer and to the product. Each functions – beautifully – to suit the shopper, the staff and the commercial objectives of sales, average transaction and spend per visitor through managing customer flow, digital integration, stock, storage and queue management.
Our common objective is a commercially successful retail space where the visitor’s experience enjoyably and effortlessly extends from gallery, exhibition or entertainment to active participation by buying a memory or gift.
From concept to installation, our design blends the practicality of the nuts and bolts of retail with a deep insight into how various audiences shop a store – and how they shop online or use mobile technology.
Team players all, we creatively collaborate with our clients, forging productive alliances with them and with partners such as architects and contractors.
There is one shared goal – a brilliant shop that performs brilliantly.