Royal National Theatre, South Bank, London
A Brutalist masterpiece, the Royal National Theatre is as striking inside as it is when seen from London’s South Bank. Lumsden worked closely with architects Haworth Tompkins on the design, part of the RNT Future redevelopment of the site. The new bookshop references elements of Denys Lasdun’s architecture with a 20 metre wall of books and grey engineered timber. The retail design showcases current productions through themed displays and merchandising, inviting directional lighting and visual texture. A fake bookcase disguises the stockroom door and the reading area’s banquette seating and library lighting is a haven for the unhurried shopper and a setting for group readings. A national treasure, the RNT’s heritage and architecture is acknowledged and respected by a retail design that confidently plays its part in the visitor’s experience.
Lumsden creates retail environments for the world’s most admired museums and galleries, hot ticket visitor and cultural attractions, and unique retailers of all sizes and budgets.
Working with our clients, we design bespoke stores tailored to their brand and its environment, to their customer and to the product. Each functions – beautifully – to suit the shopper, the staff and the commercial objectives of sales, average transaction and spend per visitor through managing customer flow, digital integration, stock, storage and queue management.
Our common objective is a commercially successful retail space where the visitor’s experience enjoyably and effortlessly extends from gallery, exhibition or entertainment to active participation by buying a memory or gift.
From concept to installation, our design blends the practicality of the nuts and bolts of retail with a deep insight into how various audiences shop a store – and how they shop online or use mobile technology.
Team players all, we creatively collaborate with our clients, forging productive alliances with them and with partners such as architects and contractors.
There is one shared goal – a brilliant shop that performs brilliantly.